Strategi pengembangan agribisnis Ulat Sutera Pemakan Daun Singkong di Kabupaten Malang

Authors

  • Farah Mutiara Tribhuwana Tunggadewi University
  • Dwi Asnani NH. Tribhuwana Tunggadewi University

DOI:

https://doi.org/10.21776/ub.jiip.2017.027.03.04

Keywords:

cassava leaves silkworm eaters, economic analysis, benefit, NPV, IRR, SWOT analysis

Abstract

Recently, the needs of silk in the world is about 2,000 tons per year still can not be fulfilled due to lack of silkworm productivity. Indonesia has potential to develop natural silk, its amount of production is not more than 500 tons per year. Therefore, in order to obtain maximum production results, it should be supported by feed sources should be sufficiently sustainable. Cassava leaves can be used as an alternative feed on the silkworm’s farming which is call Samia cynthia ricini. The availability of its feed sources is abundant and the quality is extremely good. This study aims to: 1) analyse the feasibility level of agribusiness in cassava leaves silkworm eaters in Malang district, 2) describe the best marketing strategy based on SWOT analysis. The method used in this research was economic feasibility analysis or cost-benefit analysis which used to identify benefit, NPV and IRR. The results of the research indicate that the silkworm farming is profitable, with profit at 21.753.000,- annually; with B/C ratio of 1,074, NPV value is at Rp 144.287.115,- for a up to 5 years of cash flows, and the IRR value is at 2,896%. The application of development strategy in cassava leaves silkworm eaters should be based on internal and external factor in SWOT analysis, S-O, S-T, W-O and W-T.

References

Bambang, Riyanto. (2001). Dasar-Dasar Pembelanjaan Edisi Keempat, Cetakan Ketujuh Perusahaan. Yogyakarta: BPFE Yogyakarta.

David, F. R. (2001). Strategic Man-agement: Concepts and Cases. 8th ed. New Jersey: Prentice Hall, Inc.

David, F. R. (2006). Manajemen Strategi, Edisi Kesepuluh. Ja-karta: PT. Intan Sejati Klaten.

Departemen Kehutanan RI, 1999. Pelepasan Bibit Ulat Sutra. (Online)www.dephut.go.id/index.php/news/details/3097. DIakses tanggal 10 Mei 2017

Husnan, Suad and Suwarsono Muham-mad. (2000). Studi Kelayakan Proyek. Edisi Keempat. Yogya-karta: Penerbit UPP AMP YKPN.

Kusumastuti, Anie Eka. (2015), Analisis SWOT pengadaan bahan baku pakan konsentrat sapi perah di Koperasi SAE Pujon Kabupaten Malang, Jurnal Ilmu-Ilmu Peternakan, 25 (3), 15-24.doi : jiip.ub.ac.id/index.php/jiip/article/view/219/319.

Rangkuti, Freddy. ((2009). Strategi Promosi yang Kreatif dan Ana-lisis Kasus Integrated Marketing Communication. Jakarta: PT. Gramedia Pustaka Utama.

Rustiono, Dedy. (2008), Pemberdayaan Petani Oleh Penyuluh Untuk Pengembangan Usaha Tani Padi Organik di Desa Pondok Kecamatan Nguter Kabupaten Sukoharjo Jawa Tengah, Tesis, Program pasca Sarjana Universitas Sebelas Maret Surakarta.

Soekartawi. (1995). Agroindustri Da-lam Perspektif Sosial Ekonomi. Jakarta: Raja Grafindo Persada.

Singarimbun, M. dan Effendi, S., ed (1989) Metode Penelitian Sur-vai. Jakarta: Pustaka LP3ES In-donesia.

Wahyudi, Agustinus S. (1996). Mana-jemen Strategik “Pengantar Proses Berpikir Strategikâ€. Ja-karta: Binapura Aksara.

Downloads

Published

2017-10-31

Issue

Section

Articles

How to Cite

Strategi pengembangan agribisnis Ulat Sutera Pemakan Daun Singkong di Kabupaten Malang. (2017). Jurnal Ilmu-Ilmu Peternakan, 27(3), 24-38. https://doi.org/10.21776/ub.jiip.2017.027.03.04