Analisis pemasaran sapi potong melalui analisis marjin, transmisi harga, struktur pemasaran, perilaku pemasaran dan kinerja pemasaran

Umi Wisapti Ningsih, Budi Hartono, Eko Nugroho

Abstract


Characteristics of respondents the majority (54.38%) were at a productive age,  
in the study area had a low educational background were 89.28% the elementary
school. Respondents (49.12%) had more than 20 years of farming experience.
Ongole Crossbreed (PO) were the most preferred cattle raised by the majority of
respondents (57.89%). The respondents mostly (94.74%) sold their cattle to the
local trader or middlemen. Who sold their cattle directly to the animal market
opted Pakis as the most preferred location (40.35%). The majority of respondents
(68.42%) agreed that middlemen played a crucial role in determining the selling
price. The selling price of cattle in producers level has a low correlation (r = 0.32)
with price in the traders level. Also, the price transmission was low (0.00099).
The farmers earned monthly on average Rp 113.160 per animal, the local traders
Rp 375.000 per animal. This low-income share caused by the fact that farmers
should pay production costs as an amount of Rp 2.329.772 per animal per year or
Rp 194.147 per animal per month.

Keywords


beef cattle, marketing structure

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DOI: http://dx.doi.org/10.21776/ub.jiip.2017.027.01.01

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