Analisis pemasaran sapi potong melalui analisis marjin, transmisi harga, struktur pemasaran, perilaku pemasaran dan kinerja pemasaran
DOI:
https://doi.org/10.21776/ub.jiip.2017.027.01.01Keywords:
beef cattle, marketing structureAbstract
Characteristics of respondents the majority (54.38%) were at a productive age, Âin the study area had a low educational background were 89.28% the elementary
school. Respondents (49.12%) had more than 20 years of farming experience.
Ongole Crossbreed (PO) were the most preferred cattle raised by the majority of
respondents (57.89%). The respondents mostly (94.74%) sold their cattle to the
local trader or middlemen. Who sold their cattle directly to the animal market
opted Pakis as the most preferred location (40.35%). The majority of respondents
(68.42%) agreed that middlemen played a crucial role in determining the selling
price. The selling price of cattle in producers level has a low correlation (r = 0.32)
with price in the traders level. Also, the price transmission was low (0.00099).
The farmers earned monthly on average Rp 113.160 per animal, the local traders
Rp 375.000 per animal. This low-income share caused by the fact that farmers
should pay production costs as an amount of Rp 2.329.772 per animal per year or
Rp 194.147 per animal per month.
References
Alma,B.2004.Manajemen Pemasaran dan Pemasaran Jasa.Penerbit ALFABETA. Bandung.
Asri, M. 1991. Marketing. Penerbit dan percetakan AMP.YKPN.Yogyakarta
Chandra,G.2001. Pemasaran Global. Penerbit ANDI Yogyakarta.
Croningen, C.V, Devitt, C.J.B, Wilton, J.W and Cranfield, J.A.L. 2006. Economic evaluations of beef Bulls in an integrated supply chain. Journal of Animal Science. J ANIM SCI 2006, 84: 3219-3227.
Huyen,L.T.T, Herold, P and Zirate,A.V.2010. Farm types for beef production and their economic Success in a mountainous province of northern Vietnam. Journal Agricultural Systems. 103(2010) 137-145
Kotler. 1997. Manajemen Pemasaran.Prehallindo.edisi 9.Jakarta
Mangkunegara, A.B. 2009. Perilaku Konsumen.PT Refika Aditama. Bandung.
Pemerintah Kabupaten Malang. 2013. Selayang Pandang Kabupaten Malang. Website resmi Pemerintah Kabupaten Malang. Diakses pada tanggal 21 Oktober 2013. http://www.malangkab.go.id/konten-85.html
Simamora, Bilson. 2003. Memenangkan Pasar.PT Gramedia Pustaka Utama.Jakarta
Soekartawi.1993. Manajemen Pemasaran Hasil Hasil Pertanian: Teori dan Aplikasinya. Rajawali Press. Jakarta.
Sudiyono, A. 2002. Pemasaran Pertanian. UMM Press. Penerbit Universitas Muhamadiayah Malang.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).